Video information
The biggest underdog of last year's Q3 variety season, "The Masked Singer," will return in September, and the exclusive online broadcasting rights for Season 2 have once again been secured by Letv Video. Before the broadcast of "The Masked Singer 2," "I Want to Join The Masked Singer" will kick off the "masked" theme for this summer on satellite TV. This program is produced by Letv Video and made by Star Entertainment. The program will select two "Singers" who will directly advance to Jiangsu Satellite TV's "The Masked Singer 2." What kind of program will "I Want to Join The Masked Singer," the first pure online music program co-created by Letv Video and Star Entertainment, be? Star Entertainment ensures program quality, while Letv Video injects an ecosystem gene into the program. Star Entertainment has produced phenomenon-level programs such as "The Voice of China," "China's Got Talent," and "The Voice of China 2." Through insights into user preferences, they have successfully launched new stars like Wu Mochou, Ji Ke Junyi, and Su Yunying, creating a series of well-known celebrities. As they accumulate experience in producing variety shows, their entertainment resources have become increasingly rich. From veteran artists to fresh faces, from big names to newcomers, there is no one they cannot invite, only what you cannot imagine. Star Entertainment guarantees the quality of "I Want to Join The Masked Singer" with its rich program-making experience and entertainment resources. As an internet underdog, Letv Video has a unique ecosystem. Through its "platform + content + terminal + application" ecological layout, it has become the leading platform for new generation variety shows. Programs such as the wedding-themed "Ten Weeks to Get Married," the parenting-themed "Cui Shen Arrives," and the large-scale self-portrait reality show "Beauty Battle" have all received strong support from Letv Video for their innovative content. This time, the program "I Want to Join The Masked Singer," exclusively sponsored by the beauty-enhancing honey wine Meifen, is positioned as the first pure online music variety show that is bold and unpretentious. Users can register for the audition through various channels inside and outside the ecosystem, such as LeHai, LePar, Weibo, and Meipai. The two winning singers from the program will directly advance to the main program of Jiangsu Satellite TV's "The Masked Singer 2" and perform on stage with the stars. Letv Video has infused the program with its ecosystem gene, enriching the program's gameplay and allowing users to experience the program more conveniently and diversely. Letv Video and Star Entertainment expand the influence of the ecosystem by jointly creating programs. Letv Video uses its platform as a touchpoint to build a bridge between online and offline, extending the strength of the Letv ecosystem to television stations, from the internet to television. Letv Video's production of "I Want to Join The Masked Singer" has opened up a pathway between the online space and the real world, making the program a model for how self-produced online variety shows can influence traditional TV programs.