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This unscripted series explores the extraordinary true stories of billionaires who live lives of extreme luxury. Singaporean tycoon, Italian luxury brand heir, Pakistani noble, "Arab Kim Kardashian" with 50 million followers, and Paris Hilton-like shopping maniacs - they all have the ability to live anywhere in the world, but they love Korea and have chosen to settle here. Enter the world of these top 1% super-rich expatriates. What do they do in Korea? What do they wear and eat? The Korean reality show "Rich in Korea" takes a glimpse into the luxurious lives of Korea's super-rich.