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Using his own life experience and the knowledge he gained from business school, Nathan Field hopes to help struggling small business owners make money. Although he has a heart for helping others, Nathan's unconventional business methods often catch these real-life small business owners off guard and lead to unpredictable consequences. Nathan Field created this Comedy Central semi-documentary, semi-reality show, serving as the writer, director, and host, while the other on-screen characters are all real people, and their reactions are authentic.