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The promotion of Lee Seojin to CEO is expected to lead to a transition into the food management field after his graduation from the NYU Stern School of Business. Unlike the previous "Yoon's Kitchen" that provided healing and laughter in beautiful and exotic locations such as Indonesia and Spain, the new branch is expected to create a stronger sense of fun. The menu and management methods that Lee Seojin, as the true CEO, will showcase as he takes on new challenges are drawing attention. He is taking on the challenge of a street food called Korean fast food. While "Yoon's Kitchen" presented traditional Korean dishes such as grilled meat and stone pot bibimbap, "Seojin's" aims to attract audiences with a more relaxed and friendly menu.