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In the third season, Cha Tae Hyun and Cho In Sung will run an ASIAN MARKET store in Monterey, a port city in California, the western United States. From a small village shop in Korea to a larger discount supermarket, the two have been steadily improving their business operations, and now their experience running a business in a foreign country is generating much curiosity. The first flying guest is Han Hyo Joo. Director Ryu Ho Jin said, "In an unfamiliar environment, we can see the two CEOs, Cha Tae Hyun and Cho In Sung, working even harder on their own. And in the United States, a country known for its immigrant population and diverse ethnic groups, the varied faces and stories of the people are expected to bring a rich and colorful array of fun."