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The traditional retail giant, Duan Shengyun, narrowly averted a crisis, and his son, Duan Ran, and adopted daughter, Qian Xixi, successfully resolved the crisis at the last moment. Duan Ran and Qian Xixi then took over the struggling live-streaming company, Rui, and embarked on a journey of entrepreneurship from scratch. With the support of their father and friends, they revived the company by selling leftover inventory, secured the supply chain through fierce competition with similar companies, and cleverly created topics that led to a connection with theTraffic giant Jiang Zheyang. Together, they nurtured the top livestreamer, Yuan Yuan, and faced numerous challenges with determination and passion. Along the way, they realized their misjudgment of their positions in each other's hearts, ultimately leading to a successful romantic connection. However, the ensuing turmoil was even more brutal. Selling problematic products forced Qian Xixi to leave the company, but Duan Ran steadfastly guarded her dreams and beliefs, patiently supporting her through her lowest moments. In the face of greater crises that followed, Qian Xixi also firmly stood by Duan Ran in her own way, and together they fulfilled their original purpose and dream of creating a better retail experience for everyone.