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At an American high school, a girl named Maddie (Caitlin Stasey) is filming a documentary about her friend Alexis (Felisha Cooper), who is the captain of the cheerleading squad. Alexis is arrogant and domineering, and she is dating the star player of the football team, Trey (Tom Williamson). However, Alexis tragically dies in front of the camera at the peak of her popularity. Following this, Tracy (Brooke Butler) takes over Alexis's position as the cheerleading captain, and Trey becomes her conquest. Maddie, filled with grief and anger, decides to sabotage Trey and his friends' graduation ceremony. She joins the cheerleading squad and grows closer to Tracy, which worries her other friend, Lena (Sianoa Smit-McPhee), who is peculiar in her behavior. On a wild night, a seemingly cursed argument and accident occur. Lena attempts to use witchcraft to revive Maddie, but everything takes an even more unpredictable turn...