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Middle-aged Wei Anping (played by Dapeng), who makes a living selling cemetery plots through live-streaming, finds himself entangled in a web of rumors and online abuse after his client Han Lu (played by Song Xi) passes away and is slandered. Wei Anping, seeing injustice, sets out to debunk the rumors, running himself ragged in the process. Laughter and unexpected twists abound, but Wei Anping himself also falls victim to new rumors and online bullying.